Editorial Standards

Factual accuracy

• Names, dates, titles, business descriptions and material claims should be reviewed before publication or distribution.
• Information presented as fact should be supportable through client records or another reasonable source.

Client authorization

Clients approve final campaign materials and are responsible for confirming authority to publish supplied information and quotations.

Quotes and credentials

• Quotes should not be fabricated or attributed without authorization.
• Credentials, awards, affiliations and professional claims should not be invented or materially misrepresented.

Promotional and independent material

• A press release or client-sponsored communication should not be presented as independent editorial endorsement.
• Independent publishers retain control over their own editorial language and acceptance decisions.

Corrections

Material factual errors identified in agency-prepared content should be reviewed promptly. Where correction is possible, the appropriate client, vendor or publisher process should be followed.

Intellectual property

• Client-provided photographs, logos, documents and other materials should be used only with appropriate permission.
• Third-party reporting and creative work should be attributed and used consistently with applicable rights.

Responsible content

Motenza PR does not knowingly prepare illegal, malicious, deceptive or intentionally false communications.